Business + Marketing

Why Real Estate Agents Should Use Personalized Direct Mail Marketing

Why Real Estate Agents Should Use Personalized Direct Mail Marketing

The real estate marketing industry is constantly evolving and shifting with the current market and the advancement of technology. Although marketing and technology have made significant inroads into the marketing world, many leading real estate marketing professionals have remained with the tried and true way of reaching target audiences: direct mail marketing. You’ve seen real estate postcards, magnets, and newsletters. Traditional mail remains an effective way of communication in the marketing world.

Why Is SEO Important for Real Estate Agents?

Why Is SEO Important for Real Estate Agents?

Thorough search engine optimization (SEO) isn’t just for traditional eCommerce merchants and bloggers anymore. People turn to the internet whenever they need information of any kind including service recommendations for professionals like real estate agents. According to research from the National Association of Realtors, 95 percent of prospective homeowners look for homes online.