Articles

How Real Estate Agents Can Benefit from Niche Marketing

How Real Estate Agents Can Benefit from Niche Marketing

New real estate agents try to be everything to everyone. In the excitement of a new career, they take every client and often drive great distances to work with any client that calls them. Seasoned agents realize that this can pull you in too many directions and make it difficult to truly offer something of value to your clients. Finding your real estate niche is important for long-term success.

Should You be Getting a Pre-Listing Home Inspection

Should You be Getting a Pre-Listing Home Inspection

You might assume that the home inspection process is just for new home buyers looking to investigate a property before making an investment, However, the pre-listing home inspection might just be a seller’s best asset. If you’re preparing to sell your home anytime soon, having a pre-listing home inspection checklist can ensure that you get top-dollar offers.

Why Real Estate Agents Should Use Personalized Direct Mail Marketing

Why Real Estate Agents Should Use Personalized Direct Mail Marketing

The real estate marketing industry is constantly evolving and shifting with the current market and the advancement of technology. Although marketing and technology have made significant inroads into the marketing world, many leading real estate marketing professionals have remained with the tried and true way of reaching target audiences: direct mail marketing. You’ve seen real estate postcards, magnets, and newsletters. Traditional mail remains an effective way of communication in the marketing world.