62 Things to Write About in Your Real Estate Blog

Real estate blogging is a very effective marketing tool because the real estate process is complex. Home buyers and sellers rely on outstanding real estate content to answer their many questions.

If you can successfully answer those questions in your blog and you prove your expertise, then those buyers and sellers might reach out to you when they need real estate services.

Many real estate professionals believe they don’t have the time to write high-quality blog posts. However, if you want your website to rank on search engines, and want to connect with new clients, you can’t afford not to blog. Technology plays a huge part in our daily lives. More than 90% of all real estate buyers now begin their search online. Your website is the virtual storefront for your business. Moreover, your blog helps site visitors get to know you: your personality, expertise, and style.

Yet even the most talented writers will tell you coming up with fresh new content can be difficult and tiresome. That’s why we created this list to help you out with some ideas.

Write about your local real estate market

1. Local area events – Keep up with local events in your niche area by reading local newspapers and community events calendars. Advertise upcoming events and write about attending recent events.

2. A local business (market, store, restaurant, etc.) – Before posting, ask the business to link from their website and Facebook page to your post when publishing.

3. Local housing trends – Are home sales up or down? Is it a buyer’s or seller’s market? How do mortgage rates affect local buying?

4. Celebrity news – Are there any celebrities who recently bought or sold in the area or have properties listed?

5. Luxury properties – Create a list of top-end properties for sale in your local market. Let your readers know you’ll be happy to show them these one-of-a-kind properties.

6. Affordable properties – Create a list of the lowest priced properties in the local market. Make sure that you emphasize that this is a great way to get into the home buying market.

7. Best value properties – Provide a list of properties you think are the best values.

8. Schools – How are area schools performing? Heard any recent good news concerning specific area schools? Link to an article or report that ranks the best schools in your area.

9. Property taxes – What can buyers expect in specific neighborhoods?

10. Transportation – Which neighborhoods or streets have the easiest access to transportation? Does your area have many commuters? What are the estimated commute times from certain areas or neighborhoods?

11. Job opportunities – Are there new companies or factories in your area? Are there good job opportunities?

12. Crime – What are the local crime rates? Have they gone down or up? What are the safest neighborhoods?

13. Notable people interviews – Find people in the area that readers will be interested in. Find out their opinions on some recent hot topics. For instance, interview the local school district superintendent or a local politician.

14. Promote a neighborhood – Promoting an up and coming neighborhood in your area is a good way to attract attention.

Blog topic ideas for home buyers and renters

15. Tips for first-time buyers – Create a FAQ or tips article to help guide first-time home buyers through the buying process. Curate a list of the common questions that home buyers tend to have when they are making their first major big-time purchase.

16. Questions for your real estate agent – Create an article that outlines the questions a client should ask before hiring an agent. Focus on issues that buyers ignore when choosing a real estate agent and help your readers make informed decisions. A blog post like this will help build trust and credibility.

17. Choosing between renting or buying – This will be a blog post where you highlight the advantages and disadvantages of each option. An article like this should be objective so don’t try to influence readers with your personal opinions.

18. Renting temporarily – There are always people looking for a flexible rental for a long holiday, a party, or any other term situation. Create an article that explains how a short term rental contract works and also highlight the time of the year when flexible rentals will be easy to find.

19. Viewing a property – You can create a checklist blog that guides your readers on what to do when viewing a property. Highlight the features of a good property and the common problems readers should watch out for when viewing properties so that they have an idea what to look for when viewing their own potential choices. 

20. Buying a fixer upper – Buying dirt-cheap homes is currently a popular investment trend in the housing market. Create a blog post that explains how to find and purchase a fixer-upper, and highlight the pros and cons of buying such a property.

21. Buying a historic home – Buying a historic home comes with many benefits, but the process can also create challenges for home-buyers. Create an article that highlights local laws on owning and purchasing historic homes and help your readers determine if buying a historic home is the right decision for them.

Blog topic ideas on real estate finance

22. Getting a home loan – Write an in-depth blog post to guide readers on how they can qualify for and obtain a mortgage. Highlight all the factors that lenders consider before approving a loan request.

23. Types of mortgages – This post can be a follow-up to the previous topic to discuss the types of mortgages available to home buyers. Explain each type and help your readers make informed decisions.

24. All about credit scores – Credit scores play a huge role in the ability of a client to purchase or rent a property. Explain how this works and provide an additional post on how to improve credit score.

25. Real estate purchase contracts – Show off your expertise by writing a blog post on how to prepare a purchase agreement in your state. Highlight how local real estate laws and customs influence such agreements.

26. Refinancing – Many new homeowners have heard about refinancing but don’t really know how it works and when it should be done. Explain refinancing in your blog post, who should do it (and who shouldn’t), and the pros and cons.

Talk about local market points of interest

27. Parks – List the best parks and types of activities they offer (bike paths, nature trails, jogging, beaches, picnic areas, etc.)

28. Restaurants – Which ones offer the best bang for your buck? Which has the best pizza or sushi? Are there any healthy eating options? You could make a restaurant blog one of your “monthly features” and pick a new focus each month.

29. Sports – Are there any golf courses in or near your area? Where are the nearest public tennis and basketball courts? Has pickleball made it to your area yet? Are there any public swimming pools nearby?

30. Entertainment and nightlife – Which places have the best happy hours? Where are the fun places to go after work? Which places have live entertainment? On which nights? Biggest dance floors?

31. Coffee – Where can you find the best coffee? What places have the best ambiance?

32. Day trips and local getaways – Where to go for a getaway that is not too far?

Tell people about yourself

33. Why should people work with you? After writing this post, link it to the “About” page on your website.

34. What do you love about your area or niche? Connect with your readers by showing them how enthusiastic and committed you are.

35. Testimonials – Write about recent transactions including quotes from happy clients.

36. Marketing – In what unique ways do you market your properties?

37. Clients – Interview your recent home buyers and sellers to see what they like about a certain area or neighborhood. Ask what they wished they had known before they listed or bought their home.

38. Track record – If you’ve received awards in specific areas or specializations, sold many homes, or gained notoriety as a top-notch real estate agent, this is the place to brag about it a bit.

Blog ideas about your target audiences

39. Write for your target – Create an article addressing the needs or concerns of your target audience (like first time home buyers, newlyweds, seniors, retirees, new parents, etc.).

40. Investors – Do you have any advice for real estate investors? Would you recommend specific neighborhoods for potential future value due to planned infrastructure improvements or other activities?

41. Sellers – Think about all the questions sellers ask you when obtaining listings. Provide a typical Q&A format in your blog posting. When trying to sign up a new listing, send an email with a link to this post.

42. Buyers – Recall all the questions buyers asked you over the past year. Provide answers to their typical questions. Follow up with an email linking to this blog post.

43. Relocation – If I am considering relocating to this area, what questions should I be asking?

44. Kids: What activities are available for children in your area? Are there public swimming pools, beaches, libraries, or summer camps?

45. Pets: Provide tips for pets when moving in. If I take a vacation, is there a kernel where I can leave my cat or dog? Are there good vets nearby? Which neighborhoods have the best dog parks?

Explain different real estate topics

46. Foreclosure and real estate – Buying foreclosed homes comes with advantages and disadvantages. Create a blog post that shows readers the risks of buying a foreclosure property and how to know when it is (or isn’t) a great deal.

47. FSBO homes – Help home buyers understand the pros and cons of buying FSBO homes. Be sure to emphasize why it’s better to work with a real estate agent.

48. Property taxes – Help new homeowners or aspiring homeowners understand how property taxes work and the property tax rates in your state. Highlight any property tax advantages available in your area.

49. Inheriting property – Property inheritance can be tricky for people that just become owners of a highly valuable asset. In your blog post guide your readers through applicable inheritance laws in your state, and give real life examples of how the process works.

50. Glossary – The National Association of REALTORS (NAR) has an excellent web page explaining all the important real estate terms and phrases. Link to this glossary in your blog or use it for numerous posts by having a regular “this week’s real estate glossary” post.

51. Educational guidelines – Once you have accumulated several articles for buyers, sellers. and other niche clients, you can create a blog page to other past posts.

Give home maintenance tips on your blog

52. Renovations – What are the most important renovations that add value to my home? What are the worst renovations when attempting to add value to your home?

53. Interior design tips – Help first time homeowners make the best interior design choices for their new home. Provide tips for choosing home accessories, furniture, appliances, wall colors, and more.

54. Home security tips – Help your clients stay safe in their new home. Create a blog post on the security solutions available to homeowners.

55. Lawn care tips – Provide tips to help readers maintain their garden and front lawn. You can also promote some local lawn care and garden business (that you have worked successfully with in the past) in your blog post.

56. List of local contractors – This will be a very useful article for your clients that have purchased homes in your area. Promote local businesses by curating a list of the best local contractors and tradesmen for clients who want to make changes or need maintenance.

57. Pitfall – Give advice on how to avoid the most common maintenance pitfalls as a homeowner or when selling or buying a house.

Give insights about the future

58. Predictions: What real estate trends do you see in the next five years? Are there any planned infrastructure or housing development projects for the area in the future?

59. Reverse mortgages – Can a reverse mortgage allow me to retire sooner. Find a mortgage specialist to write a “guest post” regarding this or other financing topics.

60. Technology – How are different technologies affecting real estate?

Discuss current trends

61. Social media – Facebook, instagram, Twitter, Pinterest, and other social media users look for people and brands to follow. You can recommend people and brands to follow in your blog post. Explain why they should be followed e.g., “This Pan-Asian restaurant constantly posts awesome sushi masterpieces.” Similar to business review posts, this will help you to get “in” with local businesses and personalities who can become valuable resources for your marketing efforts.

62. Online resources – List helpful online resources for people relocating to your area. Include schools, gyms, doctors, dentists, vets, lawyers, organizations, churches, synagogues, libraries, parks, community centers, etc.

These are just a few different ideas you can use as a jumping-off point for your real estate blog. Once you’ve written a few posts, you’ll probably find that picking topics comes more easily to you.

If you ever get stuck, just come back to this list for inspiration.

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